VP of Marketing @ Farseer

Igor Kranjčec is the VP of Marketing at Farseer and SaaStanak. As a strategist, team leader, and B2B SaaS growth expert, he drives marketing initiatives that fuel revenue, community, and category leadership across Central and Eastern Europe. Igor is especially known for building high-impact go-to-market strategies, scaling marketing teams, and turning events into lead-generation engines.

He is currently completing an MBA at Algebra Bernays University, building on his academic background in marketing and years of hands-on leadership in tech and SaaS companies.

With more than a decade of experience in SaaS, Igor has led marketing for both bootstrapped startups and venture-backed scaleups. He’s launched and grown multiple brands, built communities, and created messaging that resonates deeply with finance, tech, and executive audiences. He’s also worked closely with founders, sales, and product teams to align strategy with growth.

Currently, Igor is focused on scaling Farseer’s presence in the FP&A software market and leading the growth of SaaStanak, one of the largest SaaS communities in the region. He also acts as a fractional CMO for select startups, helping them with positioning, demand generation, and revenue-focused marketing.